These new Biscuit Breakfast Tacos seem to fit Taco Bell’s business strategy, however, I am not sure it solves an unmet consumer need. For instance, if a biscuit in taco form made messy food easier to eat or more portable, it would be a great innovation…ala the breakfast burrito.
I’m not sure what problem this solves.
Let’s see what happens. They may sell like hotcakes. 😉
photo: LA Times