These new Biscuit Breakfast Tacos seem to fit Taco Bell’s business strategy, however, I am not sure it solves an unmet consumer need.  For instance, if a biscuit in taco form made messy food easier to eat or more portable, it would be a great innovation…ala the breakfast burrito.

I’m not sure what problem this solves.

Let’s see what happens. They may sell like hotcakes. 😉

http://www.latimes.com/business/la-fi-taco-bell-biscuit-taco-20150324-story.html

photo: LA Times