Quick Thinking

I love a good brainstorm – a group generating new ideas, colorful scribbled Post It notes littering the walls and the sobering realization that the ketchup dispensed from a mini hang glider idea I thought brilliant a few hours ago really just sucks.

Last week, I went to London for a new product brainstorm. The 12-person session had local Diageo folks, me from global, agency partners and a handful of very articulate and fun consumers. As is customary, the leader did an intro exercise. “Now everybody say your name, what you do and the fruit or vegetable you would be and why.” :/

The last question is usually obscure but this was a new one…


I was #2 to share so the pressure was on….


Zero thoughts came to mind…


I can’t say I am a cherry because I am sweet. My company spent good money to send me over, so show that brain power, woman. …idea!

“My name is Lauren and I am with Diageo. I would be a napa cabbage. (oos and ahhs). Yes, spelled n-a-p-a. Because I like being a little different and I have lots of  layers.”


photo source : Foxy

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