I am absolutely thrilled to have been named Chief Marketing Officer for the Produce Marketing Association, a global trade organization representing companies from every segment of the fresh fruit, vegetable and floral industries.
Growing up in New Jersey, I experienced why it truly is the Garden State. I ate plump red tomatoes straight from my dad’s small plot in the backyard and harvested fuzzy peaches from family farms in Monmouth County.
I am excited to be immersed into a new industry and lead the marketing agenda to drive category sales and consumption in a meaningful, fun and positive way.
And for those who know me, if you thought I was a veggie evangelist before, just you wait…
PS: I think bacon is really yummy