All posts by iamlaurenmscott

Lauren M. Scott is the Chief Marketing Officer for the Produce Marketing Association, a trade organization representing companies from every segment of the global fresh produce and floral supply chain. Lauren has over 20 years of experience in the consumer products industry. Prior to joining the PMA, Lauren worked at PepsiCo and Diageo in a variety of marketing roles with increasing responsibility including brand management, foodservice, activation, field marketing, national promotions, cultural branding, global innovation and strategy. Lauren began her career as a four-year Inroads intern and full-time hire in sales at Colgate-Palmolive. A believer in continuous education and development, Lauren earned a Bachelor of Science in Marketing from Rutgers University, a Master of Business Administration(MBA) from University of Maryland and a Master of Science in Strategic Communication from Columbia University, where she continues as a graduate project advisor. She also actively coaches and mentors. Lauren has served on recruitment teams and held leadership roles in a variety of employee resource groups. A self-described foodie, Lauren’s civic passions include combating hunger, food insecurities and cleft lip and palate conditions. Lauren enjoys her thespian hobbies of tap dance, music and choral singing. Most of all, she loves great meals and good laughs with her friends and family including her husband and son, affectionately known as The Allens.

Move Over Bacon…

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I am absolutely thrilled to have been named Chief Marketing Officer for the Produce Marketing Association, a global trade organization representing companies from every segment of the fresh fruit, vegetable and floral industries.

Growing up in New Jersey, I experienced why it truly is the Garden State. I ate plump red tomatoes straight from my dad’s small plot in the backyard and harvested fuzzy peaches from family farms in Monmouth County.

I am excited to be immersed into a new industry and lead the marketing agenda to drive category sales and consumption in a meaningful, fun and positive way.

And for those who know me, if you thought I was a veggie evangelist before, just you wait…

http://www.pma.com

PS: I think bacon is really yummy