Here’s my article on the growth potential of the fresh produce and floral industry.
“Know when something is good enough for the task but never lower your standards and settle” ~Lauren M Scott
I am absolutely thrilled to have been named Chief Marketing Officer for the Produce Marketing Association, a global trade organization representing companies from every segment of the fresh fruit, vegetable and floral industries.
Growing up in New Jersey, I experienced why it truly is the Garden State. I ate plump red tomatoes straight from my dad’s small plot in the backyard and harvested fuzzy peaches from family farms in Monmouth County.
I am excited to be immersed into a new industry and lead the marketing agenda to drive category sales and consumption in a meaningful, fun and positive way.
And for those who know me, if you thought I was a veggie evangelist before, just you wait…
PS: I think bacon is really yummy
“Be the best ‘you’ you can be…no one wants to watch a train wreck of you trying to be someone else” ~ Lauren M Scott
“Don’t let procrastination morph into regret” ~Lauren M Scott
“Love your kids early and often” ~Lauren M Scott
If you love fine artistry and stories about the human condition, please watch Netflix’s Chef’s Table.
The exquisite creativity of haute cuisine billows the narrative of maverick chefs who challenged philosophies and social conventions. Each made unique and seemingly irrational sacrifices to realize their once surreal ideas and the struggles and triumphs of each chef come forth poignantly.
No matter your profession, area of expertise or passion, this documentary series demonstrates how a vision driven by exuberance, courage and will can make dreams that no one else can see into reality.
Please watch and be inspired while you contemplate trying to secure a few impossible reservations.