Category Archives: Meeting The Mule

Most people spend more time at work than with their families so if you don’t enjoy your job, you may want to change careers.

Happy Anniversary!

This time last year, I started at PMA during our Fresh Summit conference. The past 365 days have been exhilarating and stimulating, meeting and working with so many resourceful, dedicated and smart people in the produce and floral industries.

I am so grateful for the warm welcome to the business and I look forward to a great year ahead.

Safe travels to New Orleans and see you at the show!




2020 – Tomorrow is Here Today

As a person who hates paper and piles of mail, I love having everything at my fingertips on my electronic devices. (Truth is, it’s easier to find stuff.)

This article highlights how 50% of work will be done virtual by 2020.

Technological advances and sociological acceptance of ‘malleable working’ has led to productivity and a more holistic life which is a blend of personal and professional experiences.

2020 is only three years away but the reality is tomorrow is here today.



Move Over Bacon…


I am absolutely thrilled to have been named Chief Marketing Officer for the Produce Marketing Association, a global trade organization representing companies from every segment of the fresh fruit, vegetable and floral industries.

Growing up in New Jersey, I experienced why it truly is the Garden State. I ate plump red tomatoes straight from my dad’s small plot in the backyard and harvested fuzzy peaches from family farms in Monmouth County.

I am excited to be immersed into a new industry and lead the marketing agenda to drive category sales and consumption in a meaningful, fun and positive way.

And for those who know me, if you thought I was a veggie evangelist before, just you wait…

PS: I think bacon is really yummy

Sorry, I Was On Mute

It has been way too long since I have posted a longer form story so I am happy to be back on the grid. To give you a sense of the swirl,  I picked up my cell to call home last week and heard, “Welcome to the Diageo Conference Center.”

For those who spend most of their work day (and night) “solving world hunger” on the phone, here is an absolutely brilliant take on the conference call.